Google Ad Words – Rule #1 People are Sadists. Bank on It.


The Stanford Prison Experiment proved one thing above all others, tempt people into being bastards and they seem unable to refuse. I’m too lazy to re-iterate the results here, but basically human nature allows you to behave badly if prompted appropriately. Thus, my latest monkeying with Google ad words has led me to test out the following:

Don’t Press Here
It Costs Me Money!

Anyway as you’d expect this is turning out to be a great money spender (for me) More details and numbers to follow…

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