Now don’t get me wrong I love AVID in all its incarnations, but sometimes its pig headed belligerence (and if that isn’t anthropomorphising I don’t know what is) can drive me crazy. I think everybody must have come across the wonderfully obtuse “Effect does not apply” error when trying to add an effect to a video track which already has an effect on it. I’ve lost track of the number of junior editors who have come wandering up to me […]